Just yesterday, Grab announced its acquisition of Uber
across South East Asia. Uber customers received notification that the Uber app
will cease operations on 8th April in Singapore. While many bet on the winners
and losers, one thing is for sure – the industry disruption continues.
Uber's Innovation To Success
Uber is synonymous with innovation and cross-industry
disruption. When Uber surfaced in San Francisco in Mar 2009, it created a
massive transformation in the transportation industry.
Taxi companies no longer had monopoly of the business of
transporting passengers. People could find peer to peer ride sharing, deliver
and transportation via an on-line app. It offered convenience, transparent
pricing and better service as the nearest drivers could be alerted saving time
and passengers can track where the drivers are for visibility and safety.
People found employment and free-lance opportunities to make a living that was
convenient to their timing and location too.
The Uber Syndrome
Today, we use the term “The Uber Syndrome” to describe industry
disruptions “where a competitor with a completely different business model
enters your industry and flattens you.” This is a powerful quote from Judy
Lemke, CIO of the Schneider Trucking Company. And growing meteorically from
sheer entrepreneurship!
In the past, strategic change and management consultancies
talked about business model optimization and creating viable independent
business models. I studied my Masters of Business Administation and wrote my paper
on the Viable System Model from Professor Stafford Beer who revolutionalized
the Chile economy.
That was great and is still used today in corporate
restructuring and optimizing organizational efficiency. On top of that,
executives now need to worry about competitors with new business models, who
arise from outside the recognized landscape of traditional competition.
New Competitors That Aren't Classified As Competitors
IBM Institute of Business Value conducted the world’s
largest Global C-Suite Study among CEO, CFOs and CMOs, the words
"Uber-ized", "Uber-ization", "Uber Syndrome" and
"digital invaders" were among the top concerns. The most striking
quote from all the quotes collected from the executives - that is typical of
what keeps executive awake at night is “The
biggest threat is new competitors that aren’t classified as competitors”.
An executive from the study told us that he spends much of
his time surveying the landscape of everything that is happening, constantly
trying to apply his judgment to decide whether something is just a passing fad
or hype that can be safely ignored, if it is a serious trend that needs to be
addressed in a timely way, or if it is a tsunami that threatens to rise up and
wipe you entirely off the map. Those are the worries that are causing top
corporate executives to lose sleep these days.
Then there is the issue of competition across industries –
or to put it another way, the blurring of lines between industries, and the
threat of new, non-traditional forms of competition.
Whoever Dominates Data Science Wins
In fact, a full 54% of retail executives we talked to said
that they expect competition from outside the industry to be more significant
and impactful than competition from within the industry over the next several
years.
More so than ever, data science plays a critical role to how
executives can stay ahead of the competition. Our team at Systems on Cloud at
Asia Pacific work daily with executives on cognitive computing, analytics, big
data and artificial intelligence to power their journey ahead. For those
new to Artificial Intelligence, we offer a discovery workshop where they can
understand what it takes from data, resources and skills to embark on this
journey.
Whoever dominates the data science wins.
#uber #uberized #ubersyndrome #grab #datascience
#cognitivecomputing #artificialintelligence #ibmpower #powerAI #bigdata
#analytics #disruption #industrydisruption #systemsproud #annephey #leadership
#CEO #businessstrategy #innovation #competition #management
Credits: Blog photo from Grab advertisement.