Publications

These are a few videos & interviews that I have contributed towards:

LinkedIn Pulse

http://www.linkedin.com/in/annephey/recent-activity/posts/

Frequency.com

http://www.frequency.com/video/anne-phey-ibm-on-b2b-content-marketing/224308734?cid=5-1780

Content Discovery

https://www.youtube.com/watch?v=S0RJN6AIUUM



What do love & dating have to do with B2B content marketing? http://buff.ly/1C8yvbK 

YouTube

2015 Anne Phey shares: B2B Content Strategies
https://www.youtube.com/watch?v=S0RJN6AIUUM&list=LLijzFqFDBFgmkuUwbRDaPeg&index=5
 
2014 Institute of Business Value Study "Infrastructure Matters II" - Driving Big Data Analytics, Cloud & Open Innovation
https://www.youtube.com/watch?v=uvIi4arcq_M&index=2&list=PLx3NvO69daxp_Zv3ZwaByj_R3eQrUydqv

2014 Infrastructure Matters in Asia
https://www.youtube.com/watch?v=kzRc_4QM6Xg&index=9&list=LLijzFqFDBFgmkuUwbRDaPeg

2013 IBM Technology Conference & Expo
https://www.youtube.com/watch?v=UlD_3seuEn8


These are a few published articles that I have contributed towards:

Publicity about Corporate Service Corp in Brazil

http://annephey.blogspot.sg/p/community.html

Logistics Industry in ASEAN: Hyper-Competitive Today, Value Added Tomorrow?

March, 2011. Singapore.  Published by The Logistics Institute Asia Pacific 

http://www.tliap.nus.edu.sg/thinkexecutive/publications/abs_TE10_Mar11.pdf

Synopsis 

The manufacturing and logistics industry faced challenging times due to the recent global economic catastrophe. This report, co-authored by The Logistics Institute - Asia Pacific (TLI-AP) and IBM by Anne Phey, shares a study on the business sentiments within the ASEAN region today. The areas studied include business challenges faced in the ASEAN region, current focus of supply chain management strategies, globalization, IT capabilities gap, collaboration practices in ASEAN, adoption of green supply chain practices, and outsourcing practices.

Work-Life Effectiveness

January, 2010. Singapore. Published by UpBeat, An Employer Alliance Publication.
A personal note on work-life effectiveness.
http://www.employeralliance.sg/pdf/upbeat/EA10007_Upbeat_Issue1.pdf

The Viable System Model of the Advertising Industry

January, 1993. U.K. Published by University of Hull.

Synopsis"The Viable System Model of the Advertising Industry" written by Anne Phey won the Best Dissertation for the University of Hull MBA class of 1992/1993. Anne evaluated the efficacy of the current industry structure against market requirements and potential model for sustainable business growth. The scope of the study covered the advertising, creative, media and communications within the agency structure and how it could be transformed as independent sub-industries. The industry eventually evolved to the predicted model. A strong testament to the VSM model made famous by Stafford Beer and his revolutionization of the Chile economy and Anne's strategic thinking.