Catch Serena William's Victory Jump at US Tennis Open!

US Tennis Open Fans All Over The World Caught Serena Williams' Victory Jump Real Time!

Wow Moment Made Possible By Cloud And Software Defined Storage

Just last week, International Data Corp. (IDC) [1] has ranked IBM as the top ranking supplier of Software Defined Storage Platforms (SDS-P) [2].  The ranking reflects widespread adoption of IBM’s SDS-P technologies by companies looking to gain faster, more reliable access to their growing data volumes.

Why are clients making the switch? New era cloud environments and applications such as analytics, mobile and social are driving huge growth in data volumes, making data the new natural resource. But cost-effectively optimizing your current storage environments while at the same time exploiting new opportunities is straining storage budgets. IBM software defined storage is the solution.

Take the example of the United States Tennis Association (USTA).  Each year, USTA teams with IBM to deliver a dynamic online and mobile experience to fans of the US Open tournament. The cloud-based infrastructure consistently generates increasing amounts of data, as well as a corresponding increase in demand for greater access and analysis. During the 2013 US Open, the USTA churned out 2.9 million hours of live-streaming video and served more than 400 million page views on its tournament web site over the course of just two weeks.

“The versatile and reliable IBM infrastructure that supports the US Open enables us to provide fans the tournament data and insights they need, no matter where they are located,” said Nicole Jeter West, Senior Director of Ticketing and Digital Strategy at USTA. “The dynamic IBM cloud helps us ensure that we are able to immediately serve the right content to tennis enthusiasts around the globe.”The reliable digital platform that provides US Open fans constant access to real-time scores, statistics, video, etc., is supported by IBM’s Elastic Storage, part of the Software Defined Portfolio.

IBM has revolutionized the marketplace with our Software Defined Storage solutions [3], helping clients optimize current storage environments so they can unlock the potential of their data by exploiting new opportunities provided by cloud, analytics, mobile and social. I’m so proud to be part of the winning team in Systems Technology Group.

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[1] International Data Corp. (IDC) has ranked IBM as the top ranking supplier of Software Defined Storage Platforms (SDS-P) in its latest Worldwide Storage Software QView for the second quarter 2014, based on software revenue.

[2] IDC describes SDS-P as, “platforms that deliver the full suite of storage services via a software stack that uses (but is not dependent on) commodity hardware built with off-the-shelf components.” 

[3] IBM has hardware agnostic software technologies code-named Elastic Storage that automatically manage data locally and globally.  It provides breakthrough speeds in data access, easy administration and the ability to scale technology infrastructure quickly and more cost-effectively. 

In addition to Elastic Storage, the portfolio includes IBM’s storage virtualization software, SAN Volume Controller, which enables clients to virtualize storage infrastructures for fast, reliable data movement across heterogeneous storage systems. SAN Volume Controller is also available as part of IBM's Virtual Storage Center which provides additional capabilities for storage management such as backup, restore, and visual administration.