Time to Amplify The Power of Marketing

As some of you may know, I was awarded #2 Social Seller by LinkedIn in November 2014.  It is now November 2015 and I wonder about how well I now stand with my social media ranking.

The good news is that in 2015, our IBM Power blogs are being pumped out almost on a weekly basis with "We Believe - Power Wins" and "We Amplify - Power Marketing" blogs, and responses to the many global and regional Systems and Marketing blogs that we actively contribute and respond to.  I have lots of re-tweets, re-posts, shares and comments on IBM on all my social media platforms - Instagram, Facebook, Twitter, Google+ and Linked In.  I would like to think that besides the great work from our brand, technical and sales team, marketing and our social efforts has helped us turn around our business to several consecutive quarters of year to year growth since I have joined the Asia Pacific team.

Looking across 2014 and 2015, there was a significant change in my personal social engagement. In 2014, I was in ASEAN Systems Marketing and had to manage the System x team which had the challenge of enduring a year of uncertainty before they eventually transitioned to Lenovo.  Blogging had become a way for me to share my thoughts about the industry both tech and marketing.  I had hoped that my raw and honest view helped to provide an objective perspective amidst rumours and nay sayings.  It was my way to inspire my team, encourage my fellow colleagues, business partners, customers and the industry.

Many who were inspired or touched by my blogs reached out to me to share with them and their teams.  So in 2015,  I began sharing, training and mentoring many who were willing to learn about digital and social.  I was invited to share my expertise on how to build social eminence with general managers, directors, managers, staff and students.  These included universities, trade associations, government boards, human resource organizations, manufacturers, marketing forums and public events.

As I spend time mentoring and coaching, coupled with ramping up our IBM capabilities, I had somehow neglected myself and when I forget to share "me" to the world, those who followed me have lost the opportunity for inspiration.  Several followers recently commented that they have been following me and been missing my blogs.  So, it is time to really amplify the power of marketing by re-awaken my social identity and re-vitalize my blog. 

I will share as I learn.  As Tim Cahill says, "A journey is best measured by friends than miles."  Come and follow me on this journey.