It’s not hard to imagine that every person shares 14 instagram photos every day for a year. That’s equivalent to 190 Exabytes of mobile data traffic projected for 2018 according to Cisco Mobile Traffic Forecast. Mobile data traffic grew 81 percent last year, 18 times more than all traffic across the global internet in 2000.
The growth comes
from videos, smart phones, iOS devices, 4G
connections and M2M (machine to machine connections) goes mainstream. By end of 2018, there will be more on mobile-connected
devices on earth than people – 10 billion devices vs 7.6 billion people!
Lead with mobile
While 67% of CIOs and IT professionals believe mobility will impact their business, 85% of enterprises have no plans to employ a single mobile leader and they are not working too closely with the IT infrastructure team.
CIO Insights says mobile app
testing will take up a quarter of IT budget. IBM Worklight Study predicts 75% of Fortune 500 companies
will deploy HTML5 mobile apps. Appcelerator Mobile Study finds that the first
apps developed likely to be made up of 38% on B2C, 47% B2B and 63% B2E.
It’s crucial for
an organization to consider these areas:
1. Develop Right From The Start
Users are going to want a more valuable experience – consistent user experience, personalized services, more functionality, better reliability and faster response time.
It’s less
complicated and requires less testing for developers to write applications for
reliable hardware solutions than is to make software more resilient to compensate
for the hardware’s shortcomings. Running with IBM Power lets developers focus
on the user experience rather than on infrastructure workarounds.
Power is
preloaded with a wide range of tools and applications to simply mobile
development, such as WebSphere, which with Power’s SMT8 (the multi-threading
technology) makes application development run faster and more efficiently. It saves future worries when you develop the mobile applications RIGHT from the start.
Worklight
Foundation software, also part of the power Systems solution portfolio, helps
users build, test, run and manage mobile applications. It has an automated
versioning that saves time and expense to code and run on any device type,
without having to be rewritten, enabling faster time to market and a broader
market from these applications.
To deliver personalization for customers, mobile apps need to link to traditional systems, such as customer, inventory and supply databases.
Tech news reports
are full of concern over data management: where data is stored, by whom and for
what purpose. Most users are not familiar with data management process or user
agreements.
The mobile space
in the role of systems of engagement (SOE) needs to link to the traditional systems
of record (SOR) where there are structured tools that support a wide array of
data processing and data storage.
SORs are critical
for delivering mobile experiences. A
physical in-house server allows for both the security and reliability of enterprise
data. It helps create a very controlled environment for the data to live. An internal system is practical for customers
with concerns about intellectual property or confidential data.
IBM Power Systems
is a mobile infrastructure solution offering security, high performance,
reliability and versatility to mobile platform.
3. Process Information Fast
Mobile users expect dynamic content, but they also expect a consistent user experience – in terms of speed, functionality and reliability. IBM Senior Solution Architect Bruce Semple says, “When you reach for your mobile device, you want to start that app up – you assume it’s going to be there. If it doesn’t work, you might unload it and get a different one.”
The challenge is
maintaining the value of the experience while executing complex data-sourcing
processes and computations that deliver relevant information to the end user.
This is why
infrastructure is so important. IT departments
often go for x86 servers thinking they are cheaper, but they have not
considered the cost of losing potential customers or worse, losing customers
from not being able to deliver the customized experience expected.
Imagine, on any
two-lane road, each lane can support only one stream of traffic in each
direction; an eight-lane highway can move more traffic simultaneously, reducing
congestion and decreasing the time and energy it takes each vehicle to reach
its destination.
This analogy
demonstrates how a Power8 system handles data as compared with an x86 server.
Having eight processor threads per core (as compared with two threads per core
on x86), Power8 is geared to handle the advanced queries faster, keeping response
time short so users experience no latency.
4. Built for Big Data
Power8 not only opens the “road”, it creates “paring lots’ for data, with greater memory capacity. Power8 , built for big data, is perfectly suited for the mobile environment. There’s a much larger memory bandwidth and capacity, that means more memory can be placed under a single CPU, providing a better user experience using fewer systems. Power8’s ability to process and holder larger chunks of information permits the delivery of richer content while maintaining the platform’s immediacy.
Power Systems are
about twice as fast on average as leading competitors. If you combine Power
hardware with optimized software, IBM Power is 82 times faster on big data. The
real benefit comes in when we consider next generation applications with advanced
mobile interaction and richer file sizes.
5. Prepare To Scale
Companies who deploy mobile strategies must remember to foresee the growth rate at the time of its inception. Some companies attempt to launch lightweight apps that an introduction into the marketplace may explode into a large end user base.
Some think that pubic
cloud can help buffer the increase. But if it is not planned as part of the
private and hybrid cloud strategy, it will not cater to the viral adoption that
may trigger dramatic increase in user volume.
Unexpected events can trigger
flash adoption of a mobile platform. In some instances, the change is limited
to such a short period of time that extending the server sprawl to compensate
would be wasteful once traffic returns to normal levels.
For retailer Bin-Ton, this was
the case during the 2013 holiday season. As is true of many retailers,
ecommerce business sees its highest traffic during the holiday season. Unlike
brick and mortar equivalents, if an online or mobile site crashes, there is no
backup system. The previous year Bon-Ton had seen its x86 servers reach a peak
utilization of a dangerous 95%-96%. IBM was able to transition them over to
PowerLinux servers that were fine-tuned to provide a per-core throughput 2.5
times greater than they were seeing previously.
This translated to using only 50% of the server’s computing power under
the same level of stress.
Power Systems are resilient
enough to allocate more computing power in these instances, scaling with demand
to constantly deliver a consistent user experience, no matter how many people
are connecting.
6. Open Development & Mutual Innovation
To accommodate the immediacy of today’s mobile market and help people customize their systems, Power’s Coherent Accelerator Processor Interface (CAPI) capabilities open the door for vendors and members of the OpenPower Foundation to add hardware and software accelerators tightly coupled to the Power system.
Power’s OpenPower
Foundation lets technology companies collaborate for mobile, so any company can
help enhance the capabilities of the Power infrastructure. This offers a stream of innovation that is
available to Power Systems clients.
The mutually
beneficial consortium establishes an ecosystem of innovation around mobile
development, says Bruce Anthony, CTO of Mobile & Wireless Systems, IBM STG.
It offers a greater degree of openness and innovation in terms of how
technology is made available to infrastructure companies. And as they understand
the unique needs of their customers and the infrastructure that they’re
supplying, they can apply that knowledge about their customers directly into the
technology and either add new instructions or take advantage of the CAPI
interface to create accelerators.
Enable The Future
With the evolving mobile landscape, there will be challenges for developers and enterprises alike. Our advice is – don’t think about today’s mobile apps, think about what you could do with mobile in the future. We should enable the future.
Tan Eng Hwa, BEng (Hons), MIET "absolutely true. you need to start with a solid foundation so that you can scale up eventually. it would be disastrous to migrate all the data if you start on the wrong foot and used the wrong hardware. "
ReplyDeleteYou are smart Tan Eng Hwa, BEng (Hons), MIET! It's not just software but also hardware that matters!
DeleteRobin Gupta: Very refreshing Anne. Enterprise mobility is one of the hottest trend in B2B market arena. May be in future as we evolv the dependency on BYOD will completely change the mobility scenario. Market may require a strong and secure mobility strategy to compete with the requirements.What we all need to do is to strategically prepare for such time.
ReplyDeleteGood observations Robin Gupta! A good preparation puts you halfway on the path to success in mobility strategy!
ReplyDeleteDana French "IBM Power8 is available in the cloud NOW for FREE at http://siteox.com/lop "
ReplyDelete