World's Smallest Bento Box: Lessons in Content Marketing & Mindfulness

Four artists (a watch maker, a chef, a surgeon and a diorama artist) collaborated to create the world's smallest bento that fits inside a wrist watch.

I watched in awe the video on how an entire bento was made to fit inside a watch so that a man can eat his lunch on the go.

This is actually an advertising campaign by Takii, a Japanese agriculture company focused on making high-quality seeds for nutritious fruits and vegetables.

The message is simple. The Takii Phyto Rich vegetables are so packed with nutrients that all you need is can be packed into a wrist watch!

Not only is it innovative, it communicates the message clearly.  It is so interesting that everyone wants to share it and talk about it!  That's how great content is!

Watch the "making of" and the video on the world's smallest bento in a wrist watch:

World's Smallest Bento Watch (Ad & Making of the Ad)

As I look at the Bento Watch, I am reminded of how many amazing elements can fit into a watch and how cleverly each element was selected to fit in.  That is how much we too can cram into our infinite brain.

Take only those elements that give you the nutrients and that's all you need - love, compassion, creativity, courage, etc. Let go of anything else that does not give you nutrition - stress, ego, fear, excessive logic, etc.
If we all had a beautiful mind in a watch, what would we want to put in there?

For your reading pleasure, here's the story as narrated by Johnny Strategy, a blogger on Japanese graphic design and art.
"A watchmaker, a surgeon, a chef and a diorama artist are sitting around together. Each is a master of their trade and together, they’re attempting to create the world’s smallest bento. One that fits inside a wristwatch yet is packed with all the vitamins and nutrients that a busy worker needs to get through the day.

The watchmaker designs the box and chopsticks for the bento. The surgeon slices the meats and vegetables. The chef prepares the food (note the adorable miniature wok at the 47 second mark). Finally, the diorama artist pulls it all together to create the bento watch: the world’s smallest bento.

Making a bento to fit into a wrist watch
Eating a bento from a watch